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COAL FIRED PIZZA

Location: Westerly, RI

Collaborating with the experienced ownership team at Coal Fire Pizza, we’re sharpening their brand to create a more scalable model that is timeless, yet sensitive to the context of each new location. Here, at their newest location in Westerly, we are adding ceiling height and transparency to the front of this existing structure to make more inviting. An honest use of finishes and a simple color palette is aligned with this group’s spirit and their approach to their food and service concepts.